- Title
- Tribalism: attracting fans in a fragmented market
- Creators
- Rudi A Meir - Southern Cross University
- Contributors
- Simon Chadwick (Editor of compilation)Dave Arthur (Editor of compilation)
- Publication Details
- International cases in the business of sports, pp.192-204
- Publisher
- Elsevier Publishing; London
- Identifiers
- 1388; 991012821734402368
- Academic Unit
- School of Health and Human Sciences
- Language
- English
- Resource Type
- Book chapter
Book chapter
Tribalism: attracting fans in a fragmented market
International cases in the business of sports, pp.192-204
Elsevier Publishing
2007
Metrics
27 Record Views