- Title
- The role of relationship marketing and networking in foreign market entry and sustained competitiveness by Australian SMEs
- Creators
- Stephen J Kelly - Southern Cross University
- Contributors
- Gabriel Ogunmokun (Editor of compilation)Rony Gabbay (Editor of compilation)
- Publication Details
- Advances in international marketing and global strategy, pp.24-36
- Publisher
- Academic Press International; Perth, WA
- Identifiers
- 1003; 991012821214102368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
The role of relationship marketing and networking in foreign market entry and sustained competitiveness by Australian SMEs
Advances in international marketing and global strategy, pp.24-36
Academic Press International
2000
Metrics
28 Record Views