- Title
- The impact of knowledge management, brand orientation and global marketing strategy on performance
- Creators
- Craig C Julian - Southern Cross UniversityS RezaeiM Amin
- Contributors
- Craig C Julian (Editor of compilation)
- Publication Details
- Research handbook on export marketing, pp.400-424
- Series
- Elgar original reference
- Publisher
- Edward Elgar Publishing; Cheltenham, UK
- Identifiers
- 1056; 991012821517902368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
The impact of knowledge management, brand orientation and global marketing strategy on performance
Research handbook on export marketing, pp.400-424
Elgar original reference, Edward Elgar Publishing
2015
Metrics
25 Record Views