Book chapter
The Pragmatic Paradigm in Destination Competitive ness Studies: The Case of the SCUBA Diving Tourism Niche
Research Paradigm Considerations for Emerging Scholars, pp.142-157
Channel View Publications, 1st
26/05/2021
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Abstract
In this chapter, we discuss how the pragmatic paradigm shaped an investigation of destination competitiveness and customer value in a tourism niche market. We describe how this paradigm guided the implementation of a mixed-method approach consisting of two sequential stages: first semi-structured interviews and then an online survey. The interviews provided a view of SCUBA diving tourists’ thoughts on what makes a successful SCUBA diving destination. The quantitative survey evaluated differences in the perceptions of different groups of SCUBA diving tourists about what makes a successful SCUBA diving destination.
Details
- Title
- The Pragmatic Paradigm in Destination Competitive ness Studies: The Case of the SCUBA Diving Tourism Niche
- Creators
- Ambrozio Queiroz Neto - Federal Center for Technological Education Celso Suckow da FonsecaGui Lohmann - Griffith UniversityNoel Scott - University of the Sunshine CoastKay Dimmock - Southern Cross University
- Contributors
- Anja Pabel (Editor) - Central Queensland UniversityJosephine Pryce (Editor) - James Cook UniversityAllison Anderson (Editor) - Central Queensland University
- Publication Details
- Research Paradigm Considerations for Emerging Scholars, pp.142-157
- Publisher
- Channel View Publications; Bristol, Blue Ridge Summit
- Edition
- 1st
- Number of pages
- 16
- Identifiers
- 991012978844902368
- Copyright
- Copyright © 2021 Anja Pabel, Josephine Pryce, Allison Anderson and the authors of individual chapters. All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher.
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Language
- English
- Resource Type
- Book chapter