Book chapter
Sponsorship or Selling Out?: The ethics of event sponsorships
International Case Studies in Event Management, pp.167-173
Routledge, 1st
2024
Metrics
1 Record Views
Abstract
This case requires background knowledge in event marketing, management and sponsorship, but does not require background knowledge of ethics. As the case is highly reflective and requires students to consider what can seem to be difficult questions of right and wrong, this case is most suitable to final-year undergraduate students, or master's students who are studying event management or a related subject. The case is designed for group work. No specific equipment is required for this case except access to the internet. The case involves group work and therefore for in-person classes, access to whiteboards or similar collaborative tools is required. It is important for teachers to prepare students in advance by presenting the background information on ethical intensity and ethical decision-making principles.
Details
- Title
- Sponsorship or Selling Out?: The ethics of event sponsorships
- Creators
- Judith Mair
- Contributors
- Judith Mair (Editor)Gürhan Aktaş (Editor)Metin Kozak (Editor)
- Publication Details
- International Case Studies in Event Management, pp.167-173
- Publisher
- Routledge; London
- Edition
- 1st
- Number of pages
- 7
- Identifiers
- 991013309815402368
- Academic Unit
- Office of the PVC (Academic Innovation)
- Language
- English
- Resource Type
- Book chapter