- Title
- Services marketing issues in tourism and hospitality
- Creators
- B SparksCarmen Tideswell - Southern Cross University
- Contributors
- Janet R McColl-Kennedy (Editor of compilation)
- Publication Details
- Services marketing: a managerial approach, pp.391-417
- Publisher
- John Wiley & Sons; Milton, Qld.
- Identifiers
- 1011; 991012821774302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Services marketing issues in tourism and hospitality
Services marketing: a managerial approach, pp.391-417
John Wiley & Sons
2003
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