- Title
- Product strategy and innovation at Glaceau Vitaminwater
- Creators
- Tania von der Heidt - Southern Cross University
- Contributors
- William M Pride (Editor of compilation)O C Ferrell (Editor of compilation)Brian Lukas (Editor of compilation)Sharon Schembri (Editor of compilation)Outi Niininen (Editor of compilation)
- Publication Details
- Marketing principles, p.252
- Publisher
- Cengage Learning; South Melbourne, Vic.
- Edition
- 1st Asia Pacific edition
- Identifiers
- 1525; 991012820347602368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Product strategy and innovation at Glaceau Vitaminwater
Marketing principles, p.252
Cengage Learning, 1st Asia Pacific edition
2012
Metrics
26 Record Views