- Title
- Pricing sports and sports pricing strategies
- Creators
- Rudi Meir - Southern Cross UniversityDave Arthur - Southern Cross University
- Contributors
- John Beech (Editor of compilation)Simon Chadwick (Editor of compilation)
- Publication Details
- The marketing of sport, pp.321-341
- Publisher
- Pearson Education; Harlow, England
- Identifiers
- 1387; 991012821857702368
- Academic Unit
- School of Health and Human Sciences
- Resource Type
- Book chapter
Book chapter
Pricing sports and sports pricing strategies
The marketing of sport, pp.321-341
Pearson Education
2007
Metrics
29 Record Views