- Title
- Investigating hospitality consumers through netnographic methods
- Creators
- Muchazondida Mkono - Southern Cross University
- Contributors
- Joseph S Chen (Editor of compilation)
- Publication Details
- Advances in hospitality and leisure: Volume 8, pp.235-247
- Series
- Advances in hospitality and leisure
- Publisher
- Emerald Group Publishing Limited; Bradford, UK
- Identifiers
- 3824; 991012821533302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Investigating hospitality consumers through netnographic methods
Advances in hospitality and leisure: Volume 8, pp.235-247
Advances in hospitality and leisure, Emerald Group Publishing Limited
2012
Metrics
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