- Title
- Have I found the right solution?
- Creators
- Peter Vitartas
- Contributors
- Cathy M Neal (Editor of compilation)Pascale G Quester (Editor of compilation)Del I Hawkins (Editor of compilation)
- Publication Details
- Consumer behaviour : implications for marketing strategy
- Publisher
- McGraw-Hill Irwin:; Sydney, NSW
- Edition
- 3rd edition
- Identifiers
- 1301; 991012820814602368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Have I found the right solution?
Consumer behaviour : implications for marketing strategy
McGraw-Hill Irwin:, 3rd edition
2002
Metrics
18 Record Views