This chapter explores the relationship between festivals and events and a destination's prosperity, identity, tourism image and marketing strategies. It explains the roles festivals and events play as attractions and markers in the tourism system. It identifies qualities that make festivals special. It also explores the links between event management and host communities, government at all levels, media, community cultural development and specific special interest sectors.
Book chapter
Festivals, events and the destination
Festival and event management : an international arts and culture perspective, pp.32-50
Butterworth Architecture
2004
Metrics
89 Record Views
Abstract
Details
- Title
- Festivals, events and the destination
- Creators
- Ros Derrett - Southern Cross University
- Contributors
- Ian Yeoman (Editor of compilation)Martin Robertson (Editor of compilation)Jane Ali-Knight (Editor of compilation)Siobhan Drummond (Editor of compilation)Una McMahon-Beattie (Editor of compilation)
- Publication Details
- Festival and event management : an international arts and culture perspective, pp.32-50
- Publisher
- Butterworth Architecture; Oxford
- Identifiers
- 1207; 991012820313202368
- Academic Unit
- School of Law and Justice; School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter