Book chapter
Factors influencing online auction adoption: a China study
E-Business in the 21st century : realities challenges and outlook, pp.65-96
Intelligent information systems, 2, World Scientific Publishing Company
2010
Metrics
41 Record Views
Abstract
There has been tremendous growth of online auction over the last several years. However, what makes consumers adopt and use online auction has not been researched deeply. This chapter aims to fill this gap. Based on extensive literature review, we developed a comprehensive online auction adoption model. The developed model is empirically tested by using Partial Least Square (PLS) based structural equation modelling approach. The primary data was collected via questionnaire survey in China, which is undergoing rapid internet adoption and e-commerce development, and is becoming the largest online marketplace in the world. The results indicate that subject norm, trust and behavioural control have significant impact on the buying intention via online auction but personal innovativeness and attitude don't.
Details
- Title
- Factors influencing online auction adoption: a China study
- Creators
- Jun Xu - Southern Cross UniversityMohammed Quaddus
- Contributors
- Jun Xu (Editor of compilation) - Southern Cross University, School of Business and TourismMohammed Quaddus (Editor of compilation)
- Publication Details
- E-Business in the 21st century : realities challenges and outlook, pp.65-96
- Series
- Intelligent information systems; 2
- Publisher
- World Scientific Publishing Company; Singapore
- Identifiers
- 1890; 991012821496102368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter