Entrepreneurship and marketing interface research: a synopsis and evaluation

Book chapter

Audrey Gilmore, Andrew McAuley, Damian Gallagher and David Carson

Entrepreneurial marketing, global perspectives, pp.3-21

Emerald Group Publishing Limited

2013

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Title: Entrepreneurship and marketing interface research: a synopsis and evaluation
Creators: Audrey Gilmore - University of Ulster
Andrew McAuley - Southern Cross University
Damian Gallagher - University of Ulster
David Carson
Publication Details: Entrepreneurial marketing, global perspectives, pp.3-21
Publisher: Emerald Group Publishing Limited; Bingley, UK
Identifiers: 1019; 991012820749302368
Academic Unit: SCU College
Resource Type: Book chapter