- Title
- Case study : crafting a community
- Creators
- Simon J Pervan - Southern Cross University
- Contributors
- Roger Blackwell (Author)Clare D'Souza (Author)Mehdi Taghian (Author)Paul Miniard (Author)James Engel (Author)
- Publication Details
- Consumer behaviour: an Asia Pacific approach, p.248
- Publisher
- Thomson; South Melbourne, Victoria
- Identifiers
- 1200; 991012820972202368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Case study : crafting a community
Consumer behaviour: an Asia Pacific approach, p.248
Thomson
2006
Metrics
30 Record Views