- Title
- Australian and New Zealand Bank: targeting the valued customer
- Creators
- Peter Vitartas - Southern Cross University
- Contributors
- Roger A Kerin (Editor of compilation)Steven W Hartley (Editor of compilation)William Rudelius (Editor of compilation)Geok Theng Lau (Editor of compilation)
- Publication Details
- Marketing in Asia (Asian ed. )
- Publisher
- McGraw-Hill Education Asia; Singapore
- Identifiers
- 1274; 991012821057302368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Australian and New Zealand Bank: targeting the valued customer
Marketing in Asia (Asian ed. )
McGraw-Hill Education Asia
2009
Metrics
20 Record Views