- Title
- Australia and New Zealand bank: targeting the valued customer
- Creators
- Peter Vitartas
- Contributors
- Roger A Kerin (Editor of compilation)Steven W Hartley (Editor of compilation)William Rudelius (Editor of compilation)Geok Theng Lau (Editor of compilation)
- Publication Details
- Marketing in Asia, pp.661-664
- Publisher
- McGraw-Hill; Singapore
- Edition
- 9th
- Identifiers
- 1910; 991012820601102368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Australia and New Zealand bank: targeting the valued customer
Marketing in Asia, pp.661-664
McGraw-Hill, 9th
2009
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