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Assessing Cross-Border E-Commerce Success: A Cross-Country Analysis
Book chapter

Assessing Cross-Border E-Commerce Success: A Cross-Country Analysis

Golam Sorwar, Rakibul Hoque and Shahidul Islam
pp.335-363
World Scientific Publishing Co. Pte. Ltd.
2021
DOI: https://doi.org/10.1142/9789811231841_0014

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Abstract

e-cross border e-commerce Bangladesh China Information Systems Other Information and Communication Services
With the rapid development of Information and Communication Technology (ICT), cross-border e-commerce is conducive to economic globalization. Shortly, the volume of bilateral trading between China and Bangladesh could hit 30 billion US dollars. However, despite this significant opportunity, both countries lag in availing of their optimal benefit. This study aims to investigate possible barriers for successful assessment and advancement of their cross-border e-commerce trading activities. This study adopted well known DeLone & McLean’s e-commerce success model as a theoretical framework. A mixed research method was applied to collect data from the participants of BGMEA, a Business-to-business (B2B) e-Commerce website introduced by the e-Commerce Association of Bangladesh (e-Cab) and Overseas Chinese Association in Bangladesh (OCAIB) to promote cross-border e-commerce trading. This study identified four considerable barriers: 1) lack of electronic payment platforms, 2) lack of cross-border B2B e-commerce platforms, 3) lack of IT-enabled logistic and distribution system, and 4) lack of eReadiness in Bangladesh to promote cross-border trading. The study found that both nations seem to hold a very similar view of cross-border e-commerce success. This study concludes that China could extend cooperation to building IT-enabled logistic support in Bangladesh; however, Bangladesh itself must formulate its specific strategic policies to avail such assistance from China. The study findings contribute to the Information System (IS) research by implementing and testing DeLone & McLean’s e-commerce success model in a new context.

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