Book chapter
A brief introduction to ‘big data’ and its application in tourism
Big data: promise, application and pitfalls, pp.107-132
Edward Elgar Publishing
2019
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Abstract
Big data and 'the package' of the digital society is de-mystified in this important book. A group of international experts frame the debates around big data and analyse its impact in different sectors in practice. They also examine whether big data and the digital society can deliver on its promises.
Details
- Title
- A brief introduction to ‘big data’ and its application in tourism
- Creators
- Ali Reza Alaei - Southern Cross UniversitySusanne Becken - Griffith University
- Contributors
- John Pedersen (Editor of compilation)Adrian Wilkinson (Editor of compilation)
- Publication Details
- Big data: promise, application and pitfalls, pp.107-132
- Publisher
- Edward Elgar Publishing; Cheltenham, UK; Northampton, MA
- Number of pages
- 412
- Identifiers
- 991012842500202368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts; Faculty of Science and Engineering; Information Technology
- Language
- English
- Resource Type
- Book chapter