- Title
- Strategic brand management
- Creators
- Richard Rosenbaum-ElliotLarry PercySimon J Pervan - Southern Cross University
- Publisher
- Oxford University Press; Oxford, UK
- Identifiers
- 9780199565214; 1423; 991012820489702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book
Book
Strategic brand management
Oxford University Press
2011
Metrics
89 Record Views