- Title
- International marketing: a strategic approach
- Creators
- Craig C Julian
- Publisher
- Pearson Education Australia Publishers; Melbourne, Vic.
- Identifiers
- 073396981X; 1297; 991012821278602368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Book
Book
International marketing: a strategic approach
Pearson Education Australia Publishers
2004
Metrics
17 Record Views