- Title
- Lads, larrikins and mates: hegemonic masculinities in Australian beer advertisements
- Creators
- James MckayMichael EmmisonMikosza Janine
- Contributors
- Lawrence A Wenner (Editor of compilation)Steven J Jackson (Editor of compilation)
- Publication Details
- Sport beer and gender: promotional culture and contemporary social life, pp.163-179
- Series
- Popular culture & everyday life; 17
- Publisher
- Peter Lang; New York
- Identifiers
- 4014; 991012821984702368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Book chapter
Book chapter
Lads, larrikins and mates: hegemonic masculinities in Australian beer advertisements
Sport beer and gender: promotional culture and contemporary social life, pp.163-179
Popular culture & everyday life, 17, Peter Lang
2009
Metrics
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