- Title
- Export marketing: perspectives from the land down under
- Creators
- Aron O'CassCraig C Julian - University of Adelaide
- Publication Details
- pp.673-677
- Conference
- Marketing across borders and boundaries: understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment: Proceedings of the World Marketing Congress (Perth, WA, 11-14 June)
- Publisher
- Academy of Marketing Science; Ruston, Louisiana, USA
- Number of pages
- 673-677
- Identifiers
- 1380; 991012821123002368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Conference paper
Conference paper
Export marketing: perspectives from the land down under
pp.673-677
Academy of Marketing Science
Marketing across borders and boundaries: understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment: Proceedings of the World Marketing Congress (Perth, WA, 11-14 June)
2003
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