This study identifies the factors influencing the marketing performance of International Joint Ventures (IJVs) in Thailand. The factors having the foremost influence on IJV marketing performance were - market characteristics, conflict, commitment, product characteristics, firm-specific characteristics, marketing orientation, and organization control.
Journal article
The factors influencing the marketing performance of international joint ventures (IJVs) in Thailand
Sasin Journal of Management, Vol.5(1), pp.25-40
1999
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Abstract
Details
- Title
- The factors influencing the marketing performance of international joint ventures (IJVs) in Thailand
- Creators
- Craig C JulianBalasubramanian Ramaseshan
- Publication Details
- Sasin Journal of Management, Vol.5(1), pp.25-40
- Identifiers
- 1342; 991012820611902368
- Academic Unit
- Faculty of Business, Law and Arts; School of Business and Tourism
- Resource Type
- Journal article