- Title
- The impact of culture in the family purchase decision process: New Zealand Asian immigrant and European families
- Creators
- Simon J Pervan - Southern Cross UniversityChristina CK Lee - University of Auckland
- Conference
- 11th New Zealand International Conference on Asian Studies (Auckland, New Zealand, 1-4 July)
- Identifiers
- 1208; 991012820555802368
- Academic Unit
- School of Business and Tourism; Faculty of Business, Law and Arts
- Resource Type
- Conference presentation
Conference presentation
The impact of culture in the family purchase decision process: New Zealand Asian immigrant and European families
11th New Zealand International Conference on Asian Studies (Auckland, New Zealand, 1-4 July)
1995
Metrics
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